Introducing… CASSIE!

‘RSVP to me’ is excited and happy to announce our new addition; Cassie Garcia as our custom invitations designer. We chose Cassie to be a part of our team because she is so closely associated with the exact design pattern and thinking that we already execute at ‘RSVP to me’, she has been the perfect puzzle piece to our designing world. Let’s take a quick peek at how exactly she fits within the designing process at ‘RSVP to me’.


Cassie Lee Garcia graduated from The Fashion Institute of Technology in 2009 with a Bachelors of Fine Arts degree in Packaging Design and an Associates of Fine Arts degree in Communication Design. During her time at FIT, she learned to apply her creativity to 3D design concepts. She chose packaging design as her major because it allowed her to think in different ways. She had to not only make the art beautiful, but it also had to be functional. After being in the program, she began to notice how much, as a consumer, one relies on the packaging to help the decision making process in purchasing products. She says: “The psychology behind it is pretty amazing!”


Her experience in the packaging design sector has not only helped her grow as a designer, but also personally as well. Cassie goes on to say: “Working with Kelly at ‘RSVP to me’ has really broadened my knowledge of designing in terms of etiquette and catering to exactly what the client is looking for, it’s been really fun and exciting!”


Amongst her hobbies, she loves to golf, play soccer, she also has an interest in jewelry design and most recently she’s been keeping active by running.


Q: What attracted you to the custom invitations design world?

a: “I work full time as a packaging designer for cosmetics, so I am used to designing in 3D. I saw it as an opportunity to do something new and exciting creatively. It is a completely different way of thinking of design.”


Q: When did you realize your creativity for design?

a: “At a very young age I realized that I wanted to be a designer or some sort of artist. You would always find me painting, drawing or putting something together.”


Q: When a client communicates their vision, how do you bring it to life for
them?

a: “I start by sketching a few quick ideas, trying to visualize what I think the finished product should look like. From there I find some imagery and fonts that complement what I have sketched and put the pieces together like a puzzle!”

Q: What are the 3 most invaluable tools or skills you have to have when
creating custom stationery for ‘RSVP to me’?

a: “I don’t think there are specific tools or skills, I just think it is having a creative eye for what you think the client will love.”


Q: How has your past work experience prepared you for designing custom
stationery for your clients?

a: “In my work experience I have worked on everything from web design to packaging design. I think that having worked on such a wide range of design projects over the years has helped shape the design work that I do now.”


Q: I believe quotes are incredibly inspiring. Which is your favorite quote,
famous or not, that has inspired you at one time or another to create your
designs?

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” -Scott Adams

Thank you to Cassie for taking the time to let us learn more about her and her love of design! We are thrilled to have you on board Cassie!


Take a look at some of her work below:







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